Confidence crisis: “Less than half of the population trusts leaders of institutions”

In addition to the health and economic crises that hit the world, there is another crisis that affects institutions, be they social, economic, religious or political. It is a crisis of confidence.

Professor of Digital Communication
“The current confidence crisis affects all institutions. For example, only 41% of the population trust political leaders. While only 45% in journalists, and 48% in businessmen. In other words, less than half the population trusts those who run some of the institutions that have been the backbone of society for years. In the case of religious leaders, this figure stands at 42% ”.

Pontifical University of the Holy Cross
“We also have this problem of trust within the Church, because there is a decrease in religious practice, which can be attributed not only to secularization, but also to the fact that the Church is called to Be a moral authority, and people see that you set a bad example. So this is leading to a decrease in trust in Church leaders. “

Faced with this scenario, the Pontifical University of the Holy Cross is launching a series of online seminars, especially aimed at communicators. The aim is to offer tools to help institutions overcome what they consider to be a “culture of suspicion” that dominates today’s society. 

Pontifical University of the Holy Cross
“This culture of suspicion is the result of three factors. The lack of coherence between the values ​​that people preach and those that they live. The second is disability, because sometimes people have shown that they do not know how to do their job and do not know how to serve others. And the third, because they have shown that they do not want the good of people ”.

Professor Juan Narbona offers four tips for institutions to inspire confidence. The first is to set clear goals, as people are more willing to trust someone who knows where they are going. The second is to use actions when words are not enough. The third is learning to apologize for mistakes. And the fourth is to increase transparency.

The meetings are in English, Spanish and Italian. They are divided into three sections: Trust and Identity, Vulnerability Management, and Trust Recovery. More than 500 people from 55 countries participated in the first session. A promising sign for institutions to inspire and maintain trust, a gift that is hard to win and easily destroyed.

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